About Dana

We aspire to satisfy our customers’ needs, requirements & expectations
with highest quality products and to bring Dana beverages into every global market.

Our brands are market leading in Slovenia with strong sales on many markets across the globe. We have managed to achieve tremendous success with balanced development of our own brands. We run our operations so to maintain environment-friendly production processes and to satisfy customers with each and every shipment.

Download the product catalogue here.

Find us in the heart of Europe, in pristine sub-Alpine water region of beautiful Slovenia

Dana Heritage & Tradition

We are perfecting our products meticulously since 1952. Our products are one step closer to the mother nature perfectness with every improvement we made since then.

1952 – 1970: Began producing a strong alcoholic beverage

The Company was founded in 1952 when the People’s Committee of Mirna issued a decision formally registering a labour organisation, which was first entered into the register under the name of Dana on 1 July 1955. During the first years of the Company’s development, the product line included alcoholic beverages. Liqueurs produced on the basis of medicinal herbs were a big sales hit (Hermelika, Kralj Samo, Gorjan, etc.). In 1967, the Company launched Frutella, a refreshing carbonated drink. The recognisable orange flavour made it extremely popular with children and young people.

 

 

1970 – 1987: Expanding production to include non-alcoholic beverages

In the period following 1970, the Company transitioned from craft to industrial production. Significant resources were invested into production capacity and the construction of a new distillery. The production line expanded to include fruit juices and other various non-alcoholic drinks; the Company also started producing large quantities of fruit distillates, concentrates and aromas. In the period leading up to 1987, sales of “Zlati Sok” (Golden Juice) were very good. The nectar made from home-grown fruit, berries and beetroot was bottled into glass bottles and Doypack packaging. Among Dana’s alcoholic beverages produced in the 70s, Cynar was especially popular.  The 80s were the golden age of emulsion liqueurs like Scotchcream, CocoBrasil and Čokolada, fruit liqueurs like Kivi, Chery and Marakuja and Jack&Jill whiskey.

 

 

1987 – 2005: Complete focus on non-alcoholic beverages

During the period between 1987 and 2005, the Company focused entirely on non-alcoholic beverages. The Company launched an iced tea, the River carbonated drink and the Multi Dan non-carbonated drink range. Advances in technology enabled the introduction of the hot filling process on an aseptic filling line using Variopak laminated packaging; later, a cold filling process for Dan nectars using Combibloc packaging was also introduced.

 

After 2005: Water – the flagship product

 

Over the last few years, we have begun adapting our marketing efforts to the modern consumer who is interested in nature and a healthy lifestyle. By following the strictest quality standards and recognising our customers’ needs, we have become a modern factory that not only bottles the best water owing to nature-given quality and modern processes but also produces juices and spirits. We continually adapt to market changes and choose innovative marketing tools, because market communication with end users is a key issue in the present atmosphere of ever increasing competition and with the growing offer of different products.

Dana quick facts

Employees 105.
Products 92.
Countries 32.

Dana’s spring and the filling process

We have discovered pristine natural mineral water at a depth of 250m. We are able to pump 10 litres of water per second, and the filling station is only 50 meters away from the bore.

Hydrogeologic surveys, carried out in 1999, have showed the possibility of pumping high-quality water in the area of Dana’s factory. A test bore was drilled in May 2002, which was soon followed by a discovery of pristine natural mineral water. The Mirna Valley lies in an area where three geographic regions meet: the Alps, the Dinarides and the Pannonian plain. There is no intensive industry or farming in this unspoiled hilly region, where the land was shaped by natural forces only.


Dana’s Bore is only 50 meters away from the filling station; therefore the water does not have to be transported through long pipelines, where it could have been exposed to more or less harmful influences that would pollute the water. The composition of soil is also very favourable. The top layer consists of poorly permeable and non-permeable layer of clay (1). The next layer consists of cracked dark-grey limestone with layers of marl (2); underneath this layer you will find fractured, permeable, grey dolomite (3), and below that, compact dolomite (4); Further from the depth of 110 meters there is the 140 meters of permeable light-brown dolomite (5); 10 litres of Dana natural mineral water are pumped every second.

The filling process

The filling process starts with direct moulding and production of plastic bottles from preforms. Directly moulded plastic bottles are then transported to the filling machines in sterile air. Here the plastic bottles and bottle caps are additionally disinfected and rinsed with sterile water. This is followed by filling, labelling, automatic palletization and transport to a storehouse. The whole process is highly automated and computerized.

 

 

Quality monitoring

The quality of Dana water is monitored regularly in our laboratory, as well as extensively analysed by the authorized Institute of Public Health Novo Mesto. The quality monitoring comprises of microbiological and physico-chemical analyses that measure up to 200 different parameters. The analyses that have been carried out so far, regularly confirm the exceptional purity of Dana water.